go to your campaign Google Ads , click Keywords, then click Search Terms. Here, you'll see the exact search phrases your ad was shown for recently. If any of them are disabled, check the box to the left of the search term, then click the “Add as mobile phone number list keyword” button. After that, you will never lose money on that term again. For best results, we strongly recommend that you take five minutes each morning to check your search terms and add negative keywords. The most successful campaigns all have hundreds, if not thousands, of negative keywords. 3 – Keyword intent is king In search engine marketing, a keyword with an “intent” can be transacted if it has been mobile phone number list for. Search phrases such as “restaurants near me”, “banks open now” and “top car accident lawyers”

all have an intent keyword mobile phone number list it is safe to assume that the searcher is looking for an answer to an immediate need. Highly intentional keywords almost always represent good value for money, as they have a high chance of being converted into customers. In contrast, unintentional keywords can attract customers, but they tend to see a much lower conversion rate. If you are a fitness studio your first instinct may be to make an offer on "fitness", but nothing says what the searcher on the other end will be looking for with that term. They might be looking for a fitness studio, but also “fitness videos”, “fitness inspiration” or “what is personal fitness?”. We simply don't know enough to surmise the intent of the search.

To better target spending on high-intent keywords, use a combination of negative keywords and exact keyword types to better control your ad's search criteria. 4 – But the location of the intention is king In the previous point, we looked at keyword intent – ​​the idea that what a person searches for says a lot about their likelihood of converting. Intent location is the idea that when a person searches their location says a lot. Think of a personal injury attorney who targets all of Seattle. His advertisement may also appear to those who are looking for a variant of avocado. The person searching from home is intent on keyword (they're probably looking to speak to a lawyer today),